Google has made two major updates to its search algorithm over the last couple weeks. The first one was a refresh of the Panda algorithm aptly named Panda 3.5 and the second one was named Penguin. These animals went on…
Continue reading the rest of this article
Do any search on Google and you may see pictures, videos, or a map with local businesses come up in the search results. This may be what you see, but essentially all you are looking at is the information that…
Continue reading the rest of this article
Over the last few years, e-commerce has seen a tremendous growth all over the world. Although this trend continues to get bigger, e-commerce still only accounts for about 5 percent of all retail sales. As more and more marketers focus…
Continue reading the rest of this article
We have learned the importance of online reviews and how paying attention to them is good for business. We have learned that potential customers are basing their choices more and more on what other people are saying about a particular…
Continue reading the rest of this article
Yes, it’s true. Essentially what this means is that every day, Google is making minor, or major tweaks to what they consider to be essential ranking factors for websites appearing on Google. The algorithm is basically a recipe that contains…
Continue reading the rest of this article
For those of you who don’t know, Google+ is Google’s equivalent of the all and mighty social network called Facebook. Until recently, Google+ was only available to a limited number of “invitees” who could only join in on the fun…
Continue reading the rest of this article
Google has recently launched an update to sitelinks to improve the overall quality of search results. To clarify, sitelinks are found under some search results and advertisements to help users gain a deeper understanding of what can be found within…
Continue reading the rest of this article
Google does not make things easy for the local businesses. We can hardly blame them as spammers are constantly trying to take advantage of search engines and get ahead. I am sure you have all tried at one point to…
Continue reading the rest of this article