Google has made two major updates to its search algorithm over the last couple weeks. The first one was a refresh of the Panda algorithm aptly named Panda 3.5 and the second one was named Penguin. These animals went on…
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According to Facebook’s recent public filing, 50% of their traffic is driven by mobile devices. This is 5 times greater than the average website. Facebook is no longer something that businesses can continue to put on the back burner of…
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It appears that Google search results are undergoing one of their biggest facelifts to date with last week’s introduction of Search, Plus Your World. This new feature is taking content that you share privately and combining it with matches from…
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Facebook now commands a whopping 800 million users. 200 million of these users joined up in 2011 alone. Twitter recently hit the 100 million active users mark with one out of every five users living in the United States. LinkedIn…
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A recent survey was conducted by Pew Internet to determine where people get information about local businesses. For the study, 1100 adults (18 and older) were interviewed by landline and cellphone in both English and Spanish. People looking for information…
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Over the last few years, e-commerce has seen a tremendous growth all over the world. Although this trend continues to get bigger, e-commerce still only accounts for about 5 percent of all retail sales. As more and more marketers focus…
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Google Boost is Google’s newest product for small businesses and seems like a great idea at first. We tested it when it first got launched months ago and found several reasons why we didn’t like it when compared with our…
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According to Matt McGee from Small Business Search Marketing, getting a negative review posted about your business is not the end of the world. He states “We don’t live in a 5-star world. Think about it: Even your favorite restaurant…
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Our previous post, Advertising Online to the Hispanic Market part 1 of 2 covered why a small business should target Hispanics in their local advertising. Now that it’s clear that Hispanics should be targeted, there are many questions that business…
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