Our previous post, Advertising Online to the Hispanic Market part 1 of 2 covered why a small business should target Hispanics in their local advertising. Now that it’s clear that Hispanics should be targeted, there are many questions that business…
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Why should I target Hispanics? Hispanics are becoming a huge, growing minority in the US. According to JupiterResearch, 31.5 million US Hispanics are currently online in 2009. Comscore reported that in February 2009, Hispanics accounted for 11% of the total…
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