Consumers Trust Online Reviews More Than Ever

A study done this year titled Local Consumer Review Survey (2012) has shown a significant increase in the amount of customers who are trusting online reviews when making a decision on which business to give their business to. 72% of…
Continue reading the rest of this article

Are Online Reviews Important for a Small Business?

A study conducted by eVOC and RelevantView shows that 63% of shoppers are more likely to make a contact or purchase at sites that offer generated reviews Similarly, an independant study done by Superpages.com shows that businesses with a rating…
Continue reading the rest of this article

AHHH I got a Negative Review – What do I do???

According to Matt McGee from Small Business Search Marketing, getting a negative review posted about your business is not the end of the world.  He states “We don’t live in a 5-star world.  Think about it: Even your favorite restaurant…
Continue reading the rest of this article