Did you ever think it was possible for a search engine to read your mind? We all knew it was possible for Google to know what you were querying before you actually typed it completely, but ads and organic searches as well? Up until now this was something of the future. Although Google has been demoing this very idea for years, the idea has been flawed. Reason being, no consumer actually wants the results for “car” in the midst of searching for “car insurance”. Consumers want results that are pertinent to their search.
Displaying results before a keyword is even fully typed isn’t exactly easy, but Google has done it. They’ve now unveiled Google Instant. Which is exactly that – searching before you type. Search results displayed before you’ve completed typing! Google Instant takes what info you’ve already input, then predicts the most likely results and streams your results real time, allowing for a more innovative and quicker search.
Google Instant Highlights:
Dynamic Results – The ability to quickly interact and navigate through web content as it’s dynamically displayed through relevant search queries – As you type.
Predictions – Cutting edge predictions before you’ve finished typing.Once you see your related search, stop typing and find what you’re looking for.
Scroll to Search – Not only does Google predict your search, it gives you the ability to scroll through these predictions and see them in real time, as you arrow down.
The user benefits are endless, but ultimately it’s time saved. Through thorough testing Google has shown that this can save consumers up to 11 hours by the second.Give it a try. You might find you what you’re looking for, before you even know it!
What it means for Advertisers:
The number of ads a user will now be exposed to while searching will be substantially more. Not only will they see ads for the query they are typing in, they will see ads for other queries as they are completing their search. As usual, Google is always trying to improve the results for their advertisers.
Google will make geographic suggestions based on your IP address (see picture). While searching in Beaverton, OR, Google actually suggests “auto insurance Portland” when I began typing. Also, it displayed ads for “auto insurance” using Beaverton as the location before I completed typing the phrase.