Are you tired of doing a Google search only to land on a page that has an entire army worth of ads occupying the top part of the page? Does this make you feel deceived and taken advantage of? Well…
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Google has recently launched an update to sitelinks to improve the overall quality of search results. To clarify, sitelinks are found under some search results and advertisements to help users gain a deeper understanding of what can be found within…
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Google recently launched their social media site that might become Facebook’s biggest competitor: Google Plus. Right now it’s invitation-only, so getting a profile there is not easy. The Features: 1. Circles – you can organize your friends in circles. You…
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Your website, your online ads, all of the things that make up your online presence is very different from the traditional form of marketing (billboards, newspaper/magazine ads, etc). Online marketing offers more opportunities than traditional marketing. A website is very…
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Sterling Ledet & Associates, Inc. ran an A/B test (This means that there are two options: either A or B) on landing pages for a specific product to see which ones would generate more leads/interest. The only difference between the…
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Business owners should consider displaying photos of owners, employees, or customers to help increase their online business. Technology entrepreneur and web expert Paras Chopra brings us the results of two independent studies showing pictures of people on websites tend to…
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Every company’s dream is to have a product or service so special only they can offer it to customers. This quality is called the Unique Selling Proposition (USP). Giving that special deal or feature only you can offer can make…
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A lot of small business owners debate whether or not they need video on their websites. On one hand, it looks pretty cool, and some would argue that it makes it easier to communicate a specific point. However, I currently…
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