A recent survey was conducted by Pew Internet to determine where people get information about local businesses. For the study, 1100 adults (18 and older) were interviewed by landline and cellphone in both English and Spanish. People looking for information…
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Yes, it’s true. Essentially what this means is that every day, Google is making minor, or major tweaks to what they consider to be essential ranking factors for websites appearing on Google. The algorithm is basically a recipe that contains…
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A couple weeks ago Google Maps added a new feature that shows you the weather for any location in the world. To check it out, go to http://maps.google.com and type in the name of the location you want to look…
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There were some pretty major changes yesterday to the way that Google is displaying reviews on Google Places pages. 3rd Party Reviews Changes Previously, if you had reviews posted on online directories like Judy’sBook, Local.com or Yelp, these reviews would…
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Google Boost is Google’s newest product for small businesses and seems like a great idea at first. We tested it when it first got launched months ago and found several reasons why we didn’t like it when compared with our…
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Google recently launched their social media site that might become Facebook’s biggest competitor: Google Plus. Right now it’s invitation-only, so getting a profile there is not easy. The Features: 1. Circles – you can organize your friends in circles. You…
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Miratech did two independent studies for Google pages which tracked participants scanning the search results to conclude which places were most looked at by the users. In conducting the second study Miratech concluded that the results were consistent and they…
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According to a study done by TMP Directional Marketing, users found these to be the top factors when choosing a local business (listed from most important to least important): Business Location Most Familiar Business First Business in Results List Customer…
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According to research from the Participatory Marketing Network and Pace University’s Lubin School of Business, 84% of Millennials (individuals born between 1977 and 2000) notice the advertisements displayed on Social Networks, however only 19% find them relevant and 36% claim…
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Problems with Traditional Media Marketing Everyone knows what traditional marketing is. It’s the annoying TV ads that show up when you’re trying to watch your favorite show. It’s the billboard ads that steal your attention when you’re supposed to be…
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