Google has made two major updates to its search algorithm over the last couple weeks. The first one was a refresh of the Panda algorithm aptly named Panda 3.5 and the second one was named Penguin. These animals went on…
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As with many review sites, Yelp has an automatic review filter that has been in place since the launch of the company back in 2005. It has been evolving as some would say since its inception in 2005. The engineers…
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Bing began its journey under the name MSN search and later Windows Live. It wasn’t until 2007 that Microsoft announced that it was going to be separating its search product from the Windows Live services. In 2009, the official rebranding…
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It certainly has a nice ring to it, bounce rate. At first it may conjure up images of a downtown nightclub being manned by a 6’5” ex-football player at the front door. He is bouncing rowdy patrons out of the…
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Last year Google released the Search Ads Pause research study that looked at the correlation between paid and organic search results. Google concluded that if you were to remove your paid ads you would see an 89% drop in clicks.…
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A great poet once said, “’Tis better to have loved and lost, than never to have loved at all.” Well, depending on who you ask, this may be true enough. When it comes to Facebook, it turns out that there…
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A study done this year titled Local Consumer Review Survey (2012) has shown a significant increase in the amount of customers who are trusting online reviews when making a decision on which business to give their business to. 72% of…
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According to Facebook’s recent public filing, 50% of their traffic is driven by mobile devices. This is 5 times greater than the average website. Facebook is no longer something that businesses can continue to put on the back burner of…
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According to eMarketer, US online ad spending will grow almost 24% in 2012 to close in on $40 billion. This number is expected to reach nearly $53 billion by 2014 and $62 billion by 2016. In 2012 online ads in…
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Over the last few years, e-commerce has seen a tremendous growth all over the world. Although this trend continues to get bigger, e-commerce still only accounts for about 5 percent of all retail sales. As more and more marketers focus…
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