Phil Rozek from Local Visibility System was generous enough to let me do a guest post on his highly regarded blog back in February. My guest post was actually inspired by a post that Phil called How Well Do You…
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According to Google, there are over 200 ranking factors that determine where your business shows up in local search results. Some factors are derived from the content of your website (On-Site Factors), some are derived from your G+ Local page…
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It appears as though there is a new reason to get a top local ranking in Yahoo! Danielle Cameron, our Director of Sales at Imprezzio Marketing, made a great discovery while doing a Yahoo! search this morning for Auto Insurance…
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Yellow Pages just released a fantastic report that aims to uncover some of the latest trends in local advertising. Yellow Pages isn’t what it used to be, but it has evolved quite well with the times and is still used…
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If you haven’t heard, Google has been calling thousands of local businesses over the past few months to confirm various aspects about their business. Google’s main reason for calling lately is because they are looking for service area businesses (businesses…
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Google has made two major updates to its search algorithm over the last couple weeks. The first one was a refresh of the Panda algorithm aptly named Panda 3.5 and the second one was named Penguin. These animals went on…
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As with many review sites, Yelp has an automatic review filter that has been in place since the launch of the company back in 2005. It has been evolving as some would say since its inception in 2005. The engineers…
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Bing began its journey under the name MSN search and later Windows Live. It wasn’t until 2007 that Microsoft announced that it was going to be separating its search product from the Windows Live services. In 2009, the official rebranding…
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It certainly has a nice ring to it, bounce rate. At first it may conjure up images of a downtown nightclub being manned by a 6’5” ex-football player at the front door. He is bouncing rowdy patrons out of the…
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Last year Google released the Search Ads Pause research study that looked at the correlation between paid and organic search results. Google concluded that if you were to remove your paid ads you would see an 89% drop in clicks.…
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