Bing began its journey under the name MSN search and later Windows Live. It wasn’t until 2007 that Microsoft announced that it was going to be separating its search product from the Windows Live services. In 2009, the official rebranding…
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It certainly has a nice ring to it, bounce rate. At first it may conjure up images of a downtown nightclub being manned by a 6’5” ex-football player at the front door. He is bouncing rowdy patrons out of the…
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Last year Google released the Search Ads Pause research study that looked at the correlation between paid and organic search results. Google concluded that if you were to remove your paid ads you would see an 89% drop in clicks.…
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According to Facebook’s recent public filing, 50% of their traffic is driven by mobile devices. This is 5 times greater than the average website. Facebook is no longer something that businesses can continue to put on the back burner of…
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According to eMarketer, US online ad spending will grow almost 24% in 2012 to close in on $40 billion. This number is expected to reach nearly $53 billion by 2014 and $62 billion by 2016. In 2012 online ads in…
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In 2010 Google brought in $29 billion. Of this, 97% was revenue from paid search advertising. So who exactly is spending all this money on Google? Kantar Media has been trying to answer this question. According to Search Engine Watch,…
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Google recently launched their social media site that might become Facebook’s biggest competitor: Google Plus. Right now it’s invitation-only, so getting a profile there is not easy. The Features: 1. Circles – you can organize your friends in circles. You…
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On March 4th 2011, comScore released data which shows that a number of insurer and aggregator businesses, in addition to the dominating companies, have grown in the online auto insurance marketing business. Below are facts from this release that HIGHLIGHTS…
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The simple answer would be price since 22% of people reported an increase in their auto insurance rate, when compared to 17% in 2009. However, something that is very over-looked is the fact that 6 out of 10 insurance policy…
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