Last year Google released the Search Ads Pause research study that looked at the correlation between paid and organic search results. Google concluded that if you were to remove your paid ads you would see an 89% drop in clicks.…
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A study was done earlier this month by technology writer Dan Frommer of Splatf. The study was aimed at determining how diversified the top technology companies are. There are several ways that you could dissect a study of this nature…
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According to eMarketer, US online ad spending will grow almost 24% in 2012 to close in on $40 billion. This number is expected to reach nearly $53 billion by 2014 and $62 billion by 2016. In 2012 online ads in…
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A recent survey was conducted by Pew Internet to determine where people get information about local businesses. For the study, 1100 adults (18 and older) were interviewed by landline and cellphone in both English and Spanish. People looking for information…
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Over the last few years, e-commerce has seen a tremendous growth all over the world. Although this trend continues to get bigger, e-commerce still only accounts for about 5 percent of all retail sales. As more and more marketers focus…
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On March 4th 2011, comScore released data which shows that a number of insurer and aggregator businesses, in addition to the dominating companies, have grown in the online auto insurance marketing business. Below are facts from this release that HIGHLIGHTS…
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Your website, your online ads, all of the things that make up your online presence is very different from the traditional form of marketing (billboards, newspaper/magazine ads, etc). Online marketing offers more opportunities than traditional marketing. A website is very…
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Everyone knows that a small business runs on a limited budget. Banner Advertising is typically known for increasing “brand recognition”, but it is worth it for the local companies to also participate in this particular form of internet marketing? That…
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