How Unique are the Selling Points used by Insurance Companies?

Every company’s dream is to have a product or service so special only they can offer it to customers. This quality is called the Unique Selling Proposition (USP). Giving that special deal or feature only you can offer can make…
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Should a Small Business have a Blog?

EMarketer is forecasting that by 2013, 58% of the U.S. internet population will be reading blogs (a 20% increase from today).  Additionally, EMarketer also forecasted that 17% of the U.S. Internet population will be blogging by 2013 which is almost…
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