Your website, your online ads, all of the things that make up your online presence is very different from the traditional form of marketing (billboards, newspaper/magazine ads, etc). Online marketing offers more opportunities than traditional marketing. A website is very…
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Sterling Ledet & Associates, Inc. ran an A/B test (This means that there are two options: either A or B) on landing pages for a specific product to see which ones would generate more leads/interest. The only difference between the…
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Lead-Generating websites are becoming increasingly popular. When looking for information, decision makers turn to a lead-generating website 51% of the time. This number is more than double that for TV, radio, magazines and newspapers. According to a study done by…
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Our previous post, Advertising Online to the Hispanic Market part 1 of 2 covered why a small business should target Hispanics in their local advertising. Now that it’s clear that Hispanics should be targeted, there are many questions that business…
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Why should I target Hispanics? Hispanics are becoming a huge, growing minority in the US. According to JupiterResearch, 31.5 million US Hispanics are currently online in 2009. Comscore reported that in February 2009, Hispanics accounted for 11% of the total…
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