Yellow Pages just released a fantastic report that aims to uncover some of the latest trends in local advertising. Yellow Pages isn’t what it used to be, but it has evolved quite well with the times and is still used by many local businesses. For this reason, the Local Insights Digital Report provides a great resource that sheds light on what type of businesses are investing in local advertising.
Here are some of the highlights:
There are over 4,500 individual business categories across the YP Local Ad Network. Below are the top 10 searched categories out of the 4,500 plus:
- Restaurants
- Financial Services
- Beauty Services
- Auto Repair and Services
- Real Estate
- Physicians & Surgeons
- Auto Parts
- Building Contractors
- Legal Services
- Materials, Equipment & Supplies
Top Growth Search Categories:(compared to the previous year)
- Pool & Spa Services ▲86%
- Boats & Boating ▲80%
- Outdoor Recreation ▲76%
- Home & Garden ▲59%
- Book Stores ▲47%
- Grocery Stores ▲42%
- Heating & AC Contractors ▲42%
- Landscape & Lawn Services ▲41%
- Sports & Recreational Activities ▲40%
- Bus Lines ▲28%
Top Local Advertiser Categories Based on Ad Spend:
- Building Contractors
- Legal Services
- Dentists
- Physicians & Surgeons
- Auto Repair & Service
- Materials, Equipment, & Supplies
- Auto Parts & Supplies
- Financial Services
- Pet & Animal Services
- Maintenance & Cleaning Services
These are just some of the great stats that Yellow Pages shares with the public. It would be great if more of the big players in local search were this transparent with their statistics. Marketing companies can use this information as a guide to decide which industries to target next. As for all other businesses, this info can give you some insight into what your competitors are doing.
Article Source: Local Insights Digital Report