Does Yelp’s Review Filter do More Harm Than Good?

As with many review sites, Yelp has an automatic review filter that has been in place since the launch of the company back in 2005. It has been evolving as some would say since its inception in 2005. The engineers…
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Bing Continues to Gain Market Share

Bing began its journey under the name MSN search and later Windows Live. It wasn’t until 2007 that Microsoft announced that it was going to be separating its search product from the Windows Live services. In 2009, the official rebranding…
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Bounce: A Story of Bounce Rate

It certainly has a nice ring to it, bounce rate. At first it may conjure up images of a downtown nightclub being manned by a 6’5” ex-football player at the front door. He is bouncing rowdy patrons out of the…
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Paid Search Ads Can Double Your Clicks Even if You Rank First Organically

Last year Google released the Search Ads Pause research study  that looked at the correlation between paid and organic search results. Google concluded that if you were to remove your paid ads you would see an 89% drop in clicks.…
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