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Google My Business: 15 Tips for Success (SMX West Presentation)

Here is my presentation from SMX West’s Local Search Advantage workshop. Bullet points and references are highlighted below. Start with a competitor analysis. Use Bright Local’s G+ Local Wizard  Pay attention to the bottom of the report that shows what categories your competitors are using Always check for duplicate listings using MapMaker Use “Select a

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A Business Owner’s Guide to Penguin and the Disavow Tool

There is a lot of confusion and misinformation surrounding the use of Google’s disavow tool. This tool, created so that a site owner can clean up a poor backlink profile, can be quite useful when it comes to helping a site recover from either a manual unnatural links penalty or problems with Google’s Penguin algorithm.

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Google My Business Adds New Photos Dashboard

As of today, Google My Business (GMB) has added new functionality for business owners to add photos to their listing. When you login to your GMB account, and click the “Add Photos” button, it will now take you to a page where it outlines different types of photos you can add for your business.  They

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Google Ads Dominating on Google Maps App

                          Last weekend I was doing some searches for local businesses on the Google Maps app for Android.  I couldn’t help but notice the prominence that AdWords ads are now getting in this space. Ads are getting more details than the regular Google

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14 Things to do on February 14 in Newmarket, ON

VALENTINE’S DAY IS AROUND THE CORNER—AND THIS YEAR IT FALLS ON A SATURDAY SO IT’S SURE TO BE A BUSY WEEKEND. HERE IS A LIST OF 14 THINGS TO DO IN NEWMARKET FOR THE HOLIDAY. 1. Who doesn’t like celebrating a special occasion with a cake? Nostalgia Sweets N Treats is offering a Valentine’s Day Cake for 2,

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Is “Permanently Closed” Killing your Ranking? (4 Case Studies)

I have been spending a lot of time analyzing businesses that have had ranking drops since Pigeon and have noticed a serious trend in businesses that dropped in ranking after Pigeon rolled out that have duplicate Google Places listings that have the “permanently closed” label on them. I wanted to share 4 case studies that explain

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How to Leave B2B Reviews on Google+

Leaving reviews for other businesses on Google+ is a wonderful opportunity for small businesses to get more traffic to their pages. When you leave another business a review, you can write the review as your business instead of as yourself. This means that anyone who sees the review is going to see your business. More

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Make the Most out of Your Facebook & Google Plus Reviews

Everyone knows that it’s important for a local business to get reviews on Facebook and Google Plus but many businesses fail to implement the tricks to make the most of their positive reviews and get more business as a result.   Google Plus Share the Review on your Google Plus Page Google recently started emailing

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Imprezzio Marketing Acquires AFS Web

Toronto-based Imprezzio Marketing has now acquired a full service creative web design and development company called AFS Web, as well as their trademarked content management system, ZOOM CMS. Check out our latest press release to learn more!      

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How Does Yelp Advertising Compare with AdWords + Google Places?

I have had a lot of small businesses ask me about Yelp advertising and if it is worth doing. I thought it would be a good idea to look at how Yelp compares with other online channels out there that most small businesses utilize – specifically Google AdWords + Google Places. We had a State

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