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Too Much Too Often

I’m sure this is a topic on every “Facebook How-To” list and regurgitated often, yet somehow the following words are so easily forgotten… Don’t post too often! Now if only I could be done with that statement alone and we could move on to the next topic, but I’m not getting off that easily. And

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17 Tips for Writing Great AdWords Ads

Not sure if your Google AdWords ads are any good? Obviously you should be always testing new ad copy but here is a list of things to include to achieve the best results. Do you have mobile specific ads? Mobile specific ads have higher CTRs and Conversion Rates (Source: Wordstream) For mobile ads, use “phone” in

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New Way To Report Issues on Google My Business

Our team noticed a long anticipated and very useful update to Google’s “Report A Problem” feature in Google Maps yesterday. Google has expanded the number of items that you can report for a Google+ Local page appearing on Google Maps. Here’s how you get to the reporting interface: Locate the business that you want to

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Local SEO Expert Joy Hawkins Presents on Latest Tactics for Local Search

As a subject matter expert, Imprezzio Marketing’s Joy Hawkins recently traveled to San Jose, California to present at Silicon Valley’s premier event dedicated to search marketing. At the event, Hawkins presented on Google My Business and provided workshop attendees with the latest inside information and tactics. Search Engine Optimization (SEO) enables online consumers to find

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Google My Business: 15 Tips for Success (SMX West Presentation)

Here is my presentation from SMX West’s Local Search Advantage workshop. Bullet points and references are highlighted below. Start with a competitor analysis. Use Bright Local’s G+ Local Wizard  Pay attention to the bottom of the report that shows what categories your competitors are using Always check for duplicate listings using MapMaker Use “Select a

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A Business Owner’s Guide to Penguin and the Disavow Tool

There is a lot of confusion and misinformation surrounding the use of Google’s disavow tool. This tool, created so that a site owner can clean up a poor backlink profile, can be quite useful when it comes to helping a site recover from either a manual unnatural links penalty or problems with Google’s Penguin algorithm.

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Google My Business Adds New Photos Dashboard

As of today, Google My Business (GMB) has added new functionality for business owners to add photos to their listing. When you login to your GMB account, and click the “Add Photos” button, it will now take you to a page where it outlines different types of photos you can add for your business.  They

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Google Ads Dominating on Google Maps App

                          Last weekend I was doing some searches for local businesses on the Google Maps app for Android.  I couldn’t help but notice the prominence that AdWords ads are now getting in this space. Ads are getting more details than the regular Google

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14 Things to do on February 14 in Newmarket, ON

VALENTINE’S DAY IS AROUND THE CORNER—AND THIS YEAR IT FALLS ON A SATURDAY SO IT’S SURE TO BE A BUSY WEEKEND. HERE IS A LIST OF 14 THINGS TO DO IN NEWMARKET FOR THE HOLIDAY. 1. Who doesn’t like celebrating a special occasion with a cake? Nostalgia Sweets N Treats is offering a Valentine’s Day Cake for 2,

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Is “Permanently Closed” Killing your Ranking? (4 Case Studies)

I have been spending a lot of time analyzing businesses that have had ranking drops since Pigeon and have noticed a serious trend in businesses that dropped in ranking after Pigeon rolled out that have duplicate Google Places listings that have the “permanently closed” label on them. I wanted to share 4 case studies that explain

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