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How Does Yelp Advertising Compare with AdWords + Google Places?

I have had a lot of small businesses ask me about Yelp advertising and if it is worth doing. I thought it would be a good idea to look at how Yelp compares with other online channels out there that most small businesses utilize – specifically Google AdWords + Google Places. We had a State

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The Best Way to Avoid Yelp’s Review Filter

Trying to collect reviews on Yelp can be a very frustrating process! Often if you ask someone to review you on Yelp, the reviews end up getting filtered. Yelp tends to filter reviews that are left by people who aren’t regular Yelp users. This means your best chance for successfully collecting Yelp reviews is to

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3 Things to Know about Tracking Ranking After Pigeon

Since Google’s new algorithm called Pigeon rolled out on July 24, 2014, there are different methods you can use to see results before and after Pigeon. It is important to know which methods will show you current results and which methods are showing you inaccurate results. Remember, Pigeon is only impacting the USA, not any

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Google My Business Now Tracking Phone Calls

Google My Business is now tracking phone calls as part of the Insights in the GMB Dashboard. There has yet to be an official announcement by Google. There is some discussion going on over at the Local Search Forum. It can only be assumed that the calls are tracked based on mobile click-to-call, but this

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Best Ways to Find Duplicate Google Places/Plus Listings (Post Pigeon)

While I was researching this, I was searching for duplicates by searching for a business phone number. These methods could also be used for searches done for a business’ website, address, or name to try and locate duplicates that are for the same business with a different phone number.  I used 3 random businesses in

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Google “Pigeon” Update Creating Lots of Buzz

A major Google algorithm update hit last week, and the observations and theories are plentiful. Most of the conversations can be found over at Linda Buquet’s Local Search Forum. If you are someone who liked to follow and stay on top of these types of Google updates, I strongly recommend that you head on over

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Your Favorite New Facebook Feature

Imagine you’re scrolling through your news feed and you find an article that looks really interesting, but you’re busy. You’re grabbing lunch with friends or you’re at work and shouldn’t be surfing Facebook, whatever it may be. What do you do when you find something you want to read later? You’d have to email the

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Common Myth: 100% Bounce Rate + 0 Time on Site is a Bad Thing

Bounce Rate is the percentage of visits which the user left your website without going to more than 1 page. For instance, let’s say your website received 2 visits. The first person clicked on your ad, landed on your About Us Page but left your website without clicking to view any other pages. This would

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Bing will Literally Pay you to Use Their Search Engine

Search engine giant Bing has released a new rewards program in hopes to compete with Google for a larger market share. Bing rewards is a program offered to all Bing clients in the USA and will hopefully be going global in the coming months. This type of rewards program is the first of its kind

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Huge Google Update: Goodbye Google Places, Hello GMB

Google has just announced what could be the biggest update ever released in a single rollout. Say goodbye to Google Places for Business and say hello to “Google My Business”. Over the last few years, Google has released many significant updates including a new Dashboard, a review management tool, and more.  This latest update involves

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