Is Twitter Right for your Business?

Many business owners have started to take advantage of the opportunities that social media adds to their marketing efforts. Facebook is the most common social media platform used by business owners today. Since most business owners were already familiar with…
Continue reading the rest of this article

When Animals Attack

Google has made two major updates to its search algorithm over the last couple weeks. The first one was a refresh of the Panda algorithm aptly named Panda 3.5 and the second one was named Penguin. These animals went on…
Continue reading the rest of this article

Does Yelp’s Review Filter do More Harm Than Good?

As with many review sites, Yelp has an automatic review filter that has been in place since the launch of the company back in 2005. It has been evolving as some would say since its inception in 2005. The engineers…
Continue reading the rest of this article

Bing Continues to Gain Market Share

Bing began its journey under the name MSN search and later Windows Live. It wasn’t until 2007 that Microsoft announced that it was going to be separating its search product from the Windows Live services. In 2009, the official rebranding…
Continue reading the rest of this article

Bounce: A Story of Bounce Rate

It certainly has a nice ring to it, bounce rate. At first it may conjure up images of a downtown nightclub being manned by a 6’5” ex-football player at the front door. He is bouncing rowdy patrons out of the…
Continue reading the rest of this article

Paid Search Ads Can Double Your Clicks Even if You Rank First Organically

Last year Google released the Search Ads Pause research study  that looked at the correlation between paid and organic search results. Google concluded that if you were to remove your paid ads you would see an 89% drop in clicks.…
Continue reading the rest of this article

Why Are My Facebook Fans Breaking Up With Me?

A great poet once said, “’Tis better to have loved and lost, than never to have loved at all.” Well, depending on who you ask, this may be true enough. When it comes to Facebook, it turns out that there…
Continue reading the rest of this article