Duplicate listings are ranking killers in Local Search and I’ve showed before that if you are not currently using MapMaker to find duplicate listings you are definitely missing out on several possible listings that could exist for your business. Today I am going to give you a step-by-step guide on how to use MapMaker to
Not sure if your Google AdWords ads are any good? Obviously you should be always testing new ad copy but here is a list of things to include to achieve the best results. Do you have mobile specific ads? Mobile specific ads have higher CTRs and Conversion Rates (Source: Wordstream) For mobile ads, use “phone” in
Our team noticed a long anticipated and very useful update to Google’s “Report A Problem” feature in Google Maps yesterday. Google has expanded the number of items that you can report for a Google+ Local page appearing on Google Maps. Here’s how you get to the reporting interface: Locate the business that you want to
As a subject matter expert, Imprezzio Marketing’s Joy Hawkins recently traveled to San Jose, California to present at Silicon Valley’s premier event dedicated to search marketing. At the event, Hawkins presented on Google My Business and provided workshop attendees with the latest inside information and tactics. Search Engine Optimization (SEO) enables online consumers to find
Here is my presentation from SMX West’s Local Search Advantage workshop. Bullet points and references are highlighted below. Start with a competitor analysis. Use Bright Local’s G+ Local Wizard Pay attention to the bottom of the report that shows what categories your competitors are using Always check for duplicate listings using MapMaker Use “Select a
There is a lot of confusion and misinformation surrounding the use of Google’s disavow tool. This tool, created so that a site owner can clean up a poor backlink profile, can be quite useful when it comes to helping a site recover from either a manual unnatural links penalty or problems with Google’s Penguin algorithm.
As of today, Google My Business (GMB) has added new functionality for business owners to add photos to their listing. When you login to your GMB account, and click the “Add Photos” button, it will now take you to a page where it outlines different types of photos you can add for your business. They