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Advanced Local SEO Seminar – Williamsburg, VA

I’d like to invite you all to attend an upcoming event that is going to be an awesome day of learning for anyone that wants to learn more advanced tactics for how to succeed at Local SEO. On Saturday, March 5th, 2016, I will be speaking alongside some amazing experts in this industry. You can

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Why the $%!# Does Google Keep Updating My Business Hours? (A Case Study)

As many of you reading this probably already know, the four main aggregators of business data in the U.S.A. are Factual, ExpressUpdate, Acxiom, and Localeze. Local SEO’s have often debated which of these players have the highest level of trust and influence on the data that appears on Google Local listings. From our observations over

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Google My Business Updates Guidelines for Hours

Google My Business has just updated their guidelines to add some additional clarification around how businesses should list their hours. Previously there were no specific instructions, but now there is an entire section for it. The new additions clarify quite a few frequently asked questions that we often see come up: Appointment-only or varied-hours businesses should not

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Helpful Tools for Original SEO-Friendly Content

As a content writer in the digital marketing world, you can expect to be asked to write on a myriad of topics. Many of these requests include specific guidelines for the required content, such as the keywords that must to be targeted, how much any existing content should be changed, etc. When one or more

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The Small Business Owner’s Guide to Reviews on 3rd Party Directories

Have you ever seen an identical review posted on two different review sites? If this has happened to you, it’s not a dubious reviewer ensuring their review is seen far and wide: many review sites feed into each other. The local review ecosystem can seem daunting, but the most important thing is understanding which sites

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Google is Now Working During Holiday Hours, Even if You Are Not

As we head into the busy, holiday season, Google is making it easier for business owners to check one thing off of their to-do list early, by introducing the Special Hours feature for Google My Business listings. With the lengthy list of pre-holiday planning business owners are faced with each year, often times there are

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The Secret to Good Content Writing

Well-written content is one of the most important aspects of any website, particularly for a business outlining their services in hopes of acquiring new clients. If you are aware of this yet do not have particularly strong writing skills, the standard solution is to find a content writer to do the job for you. The

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Frequently Asked Questions – Part 2

Welcome back for part 2 of Imprezzio Marketing’s Frequently Asked Questions! Why do our ads stand out? What are impressions, clicks and click to call? When Imprezzio Marketing manages your Ads there are many benefits that come with it. Some of these benefits include monthly statistics on impressions, clicks and click to call. Impressions are

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Google My Business (GMB) Dashboard Gets a Facelift

As of today, Google is rolling out a new interface for both Google My Business and Google My Business Locations. Google My Business (GMB) – What’s New & Improved? There is a new navigation panel that helps users get less confused when navigating around in the dashboard. The area to add managers is in a much

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Google Adds Claim this Business Button in Knowledge Panel

As of today, I’m seeing a button in the Knowledge Panel for local business listings that are not claimed prompting a user to claim the business. An awesome addition is that they have these labels on listings marked permanently closed as well. Previously it was really hard to claim a closed listing since it required

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