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A New Way to Measure How you Stack up to Competitors on Google Plus: View Counts

I read an awesome article this morning from Stone Temple Consulting that explains the new visible metric that Google added in March 31, 2014 to all Google Plus personal profiles and business pages.  Google defines G+ view counts as “This number tells you how many times your content has been seen by other people, including

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Understanding How G+ Page Owners and Managers Work

Google has gone through a ton of changes since they transitioned the Google Places page to Google+ Local back in 2012. We have seen Google automatically upgrade pages so that they have social functionality, a new review monitoring tool, a nifty App for Android, and a sleek and highly-functional new Google Places Dashboard. Before Google

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The Negative Impact of Bulk Feeds on Google Places

There has been a lot of talk lately about Bulk Feeds on Google Places.  Bulk feeds are supposed to be a great way for a business owner with tons of locations to get their listings activated on Google Places without the pain of manually verifying each one.  Corporate offices have been jumping on this as

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Does Branding Matter for Small Business?

In the era of social media, the influence of the consumer on a small business brand is undeniable–both online and off. For the small business owner, a well-balanced and consistent branding strategy may offer a good opportunity to engage consumers, creating a strong growth base for the business and developing a solid product-loyal community or fan base. Taking Control

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Introducing Google’s New Review Monitoring and Management Tool

The “Google and Your Business Blog” has just announced a brand-new review monitoring and management feature simply called Reviews. This feature is available to all businesses that are located in the new Google Places Dashboard, which is still slowly rolling out to the masses. Owners and managers of a G+ Local page in the new dashboard will

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Another Facelift for Google+ Pages and a Review Bug

Google has once again changed the look of their G+ Pages. We are waiting for the official announcement from Google, but according to a source, this is not a test. Here’s what one Google + Local page looked like before the change: Here’s that same page afterwards: Here’s our Imprezzio Marketing page so you can see

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Is Your Website Mobile-Friendly?

Back in June Matt Cutts, the head of Google’s Webspam team, spoke to attendees at the SMX Advanced Conference in Seattle about the importance of Mobile SEO. “You really need to be thinking about Mobile” Cutts said during his keynote address, “We’re starting to think a lot about Mobile.” This announcement was made just days before

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Using a Facebook Account to Post Yelp Reviews – Does it Help Them Stick?

A sticky review on Yelp is one that is not removed from a business profile by Yelp’s review filter. Several variables are plugged into the algorithm to determine which reviews stick, and which don’t. (What these variables are is not directly mentioned by Yelp.) The filter dynamically removes and adds existing reviews from business profiles.

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Google+ Update: Custom URLs! Well, Sort Of

Google has just announced that, starting this week, people can link their Google+ pages to their business by choosing a custom URL from a list provided by Google. Eligibility requirements: Have a profile photo Have at least 10 followers Have an account that’s at least 30 days old According to Google, “Once you meet the

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Say Goodbye to Rich Snippits on Google Places Listings

As a followup to my previous post about the size of the Google Places search results shrinking, there has been a lot of talk over at NGS Marketing about what other implications this big update has on Google Places listings.  Basically blended results have completely disappeared and now organic ranking is completely separate from local

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