What is Website Search Engine Optimization?
Search Engine Optimization (SEO) enables people to find your website when looking for your product or service on search engines like Google, Yahoo, or MSN. More than 90% of referrals come from the first page of results, so your company’s website must be visible to get business.
Q: How is Internet marketing different from traditional marketing?
A: Which do you think is more effective: Reaching 10,000 people through direct mail or TV ads; people who may or may not be thinking about your business, or contacting 500 individuals who are actively searching online every month, looking for a local company and ready to spend money?
Imprezzio Marketing can help make the Internet pay off for you:
Does Search Engine Promotion Really Work?
According to research done by Webvisible and Nielsen, the top sources
that consumers use to search for local information are as follows:
- 82% use search engines
- 57% use Yellow Pages directories
- 53% use local newspapers
- 49% use Internet Yellow Pages
- 49% use TV
- 38% use direct mail
- 32% use White Pages directories
The percentage of people using search engines and email newsletters has constantly increased while the number using newspapers, magazines, and radio keeps declining.
Is Positioning on Search Engines Important?
According to a study conducted at Cornell University, 80% of all clicks go to the top 3 listings. Most people only click on websites on the first page of a search engine’s results–including 98% of study respondents.