What is Website Search Engine Promotion?
Search Engine Promotion is the process of making sure your website can be found when people are searching for your product or service on a search engine such as Google, Yahoo, or MSN. Making sure your company’s website is visible is very important since more than 90% of search referrals are from the first page of search engine results.
It is very important to grasp the difference between reaching 10,000 people, through traditional advertising such as direct mail or TV advertisements, who may or may not be thinking about your business vs. the 500 individuals who happen to be searching online every month because they’re looking to contact a local company in their city. Click here to read more about how Internet Marketing is different than Traditional Marketing.
Does Search Engine Promotion Really Work?
According to research done by Webvisible and Nielsen, these are the top sources
that consumers use to search for local information:
- 82% use search engines
- 57% use Yellow Pages directories
- 53% use local newspapers
- 49% use Internet Yellow Pages
- 49% use TV
- 38% use direct mail
- 32% use White Pages directories
When compared with 2 years ago, the % for search engines and email newsletters increased and the % for newspapers, magazines, and radio decreased.
Is Positioning on Search Engines Important?
According to a study conducted at Cornell University, 80% of all clicks are designated to the top 3 listings. 98% of the contestants clicked on a website located on the first page of the search engine’s results.