Why should an Insurance Agent Advertise Online?
According to ComScore’s Online Auto Insurance Report, customers requested over 32 million auto insurance quotes online and purchased over 2 million insurance policies online in 2007. These numbers have gone up substantially when compared to the previous year, 2006. Online quotes submitted had an increase of 15% and online policy purchases had a 37% increase when compared with 2006.
Surprisingly, a lot of the top brands are really missing out in this market. According to the report, Geico (32%), Progressive (30%), and Esurance (16%) take the lead for online quotes submitted, with the major companies such as State Farm (2%), The Hartford (2%) and Nationwide (1%) scoring the lowest.
The study also showed that more than 80% of those who had been with their auto insurer for less than a year have used the internet to find information about auto insurance. Nearly two thirds of those who bought current insurance in the last 2 years received a quote online.
Another trend that the study noted is that the percentage of people who meet with their local insurance agent in person to sign up is decreasing, and the percentage of people purchasing insurance online is increasing. Contrary to what some people may think, the study showed that people of all ages are likely to buy insurance online. This included 17% of people over 60.
The study showed that after seeing an advertisement for auto insurance, 75% of individuals would go online for more information. This is another reason why it is good for an insurance agent to have a presence online.
Insurance Marketing Ideas
Knowing where exactly you should begin can be tricky when it comes to internet marketing. At Imprezzio Marketing, we analyze your current presence online to find out where a good starting point would be. We also take important factors into account such as the geographical location of the insurance agency and the type of insurance that agency writes. Also, we conduct an analysis of the insurance agency’s top competitors to make sure they can soar above their competition in every way possible.
A good starting point for most insurance agencies would be one of our Search Engine Promotion packages or our Social Media services. For more information, please contact your Imprezzio Marketing representative at 1-866-430-0457.
Interesting Fact: 48% of consumers have got an auto insurance policy online.
Interesting Fact: Florida and California were the states with the highest percentage of individuals who were likely to purchase insurance online.
Source: http://www.comscore.com/press/release.asp?press=2106